What are the Seven Steps to Online that we look at in the eBu$iness book?
Basically these steps are the same for any business, regardless of whether they intend to sell online or just want to set up a basic web presence so they can be found on the web.
Know who you are
Can you describe the business in 140 characters? The old line of having a elevator pitch still applies, even if it has become shorter.
Get your name registered
Your business needs to own its identity both offline and online. Claim your trade mark, business name, domain names and social media handles
Choose your platform
Set a website up on the platform that makes it easy to update, backup and change. WordPress or Blogger are the most suitable for the majority of businesses
Design well
Have a website that’s easy on the eyes while conveying the essentials of what your business does.
Make sales easy
The easier it is to buy from you, the more you will sell. Make sure you have contact details and customers
Tell your story
Your website is the opportunity to tell the world why you are the best at what you do. Don’t be shy about letting people know why they should buy from you.
Interact
You can talk to your customers, suppliers and the community in general using social media, blogs and email newsletters. Don’t be shy. It will improve your online credibility and rankings along with illustrate why you’re the best business in town.
The eBu$iness book goes into all the details of how to do all of these effectively and economically. Buy now, either as an ebook from Amazon or from your local bookseller.
